New Partnership between Ground Up and EXPED





EXPED USA hires Ground Up Sales in the Southeast Territory



EXPED USA has hired Ground Up Sales to represent the brand in the southeast. Heath Rowland and Jared Leader began representing EXPED to retailers in Florida, Georgia, North Carolina, South Carolina, West Virginia, Virginia, Mississippi, Alabama and Tennessee on October 1st. Ground Up Sales also represents RAB, Scarpa, Lowe Alpine and Petzl. 


“With Ground Up Sales we get tremendous energy from Heath and Jared. We’ve heard great things about these guys from retailers as well as other rep agencies” said Nick Swan, sales coordinator. “They are active participants in all the outdoor activities that EXPED builds gear for and they bring the enthusiasm of the next generation of industry professionals. 2019 will be the 10th anniversary for EXPED USA and we believe the next decade will be successful because of partnerships like this one.”


The first show where Heath and Jared will meet with retailers will be the early November GOA show in Denver, CO.